About TheND


NICOLAE DINU

Communication consultant


I have a PhD in Communication Sciences, I'm an expert in Communication Strategy, with more than 15 years of experience in this field. And even though I'm over 40 and there have been personalities who at that age have managed to conquer a large part of the world, I consider that everyone has their own path at their own pace.

Ironic, self-ironic, even arrogant, I am not an advisor or "anything like that". And even if you want to get closer to the seemingly vague form that this profession, occupation or whatever you want to call it, it doesn't exhaust my potentials or my personality. Basically, the idea that I'm not doing much is really appealing.

Happy are those whose life is summed up in a few words! Legend, hero, genius etc.

With strong studies in philosophy, theology, sociology, and an inner life much more intensely exposed to introspection into the mysteries of human nature, my perspective is much more frozen, a work in progress, an unfinished project. The only certainty I still have is that I have a lot to learn.

A skeptic who lives in a world of assumptions and interpretations of reality, I think I am one of the few who knows how to find my way through the tangle of everyday life because I almost always know where we are at. I am a guy who has crossed the threshold of many European universities and libraries, convinced that the world did not start with me, smart enough not to run out of arguments, but naive enough to dream of the admiration of posterity. I don't even know if it matters how I got into this hypostasis, so I prefer to leave the details for the volume of Memories.

If you challenged me, however, to find a difference between myself and a "professional communicator", I would say that while for most people in the field communication is just a means, a tool, for me it is a vocation. I still think that "more alive" and dangerous than the representatives of the new generation of specialists are the giants who come strongly behind us, Baudrillard, Barthes, Bernays, Jakobson, McLuhan, Watzlawick.

I don't bow to the “classics” or the “powerful” of the day, but I have something to learn from everyone. I have never learned anything from those with whom I have always agreed and I am satisfied that I have succeeded in giving the inner voice the right to become my only voice. O felix culpa!

There is in me a great force of mobilization, perhaps a kind of stubbornness, a secret spring which kicks in when everything seems to collapse around me. I have a complicated, positive mind and a strong will to work and succeed against any adversity, but I also have too many ideas. What scares me the most is the triumph of precariousness and improvisation on the one hand, and on the other hand the hysteria, the uniform reaction, which causes the abandonment of quality projects, betting everything on those who will bring in money "for sure".

I react honestly, directly, and in many moments, I disapprove of the applied way of thinking which assumes that we all need the same things and that the same solutions are enough for us.

My words may irritate or please, but they do not annoy. My goal is not to agree with me, but to be interested in what I'm saying, how I'm saying it, and most importantly, why I'm saying it.

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